Here’s what we’re seeing this month:
Market Conditions: Economic uncertainty, elevated mortgage rates, rising material costs, and labor shortages continue to weigh on builder confidence and prompt many buyers to delay purchasing decisions.
Builders Are Adapting: The market isn’t standing still. Builders are responding with more competitive pricing strategies, buyer incentives, and educational resources designed to help buyers move forward with confidence.
Builder Incentives Continue. According to the latest data, 63% of builders offered sales incentives in July, marking the 16th consecutive month that at least 60% of builders have used incentives to attract buyers.
What This Means for You
Today’s buyers need education more than ever. Understanding builder incentives, financing options, and new-construction advantages enables you to deliver greater value and help buyers make informed decisions.
The Builder Collective Connecting builders, real estate professionals, and industry partners through education, insights, and opportunity.
